Twice
The Difference is Night & Day: Launching Twice.
Strategy, Design, Development, UI/UX, Print, Packaging, Brandbook
35% of people don’t brush twice a day. Pretty gnarly, we know.
We partnered with Twice to reimagine the ritual of brushing your teeth with a wellness approach by introducing Early Bird and Twilight, two toothpastes formulated specifically for morning and night.
The day and night theme informed all of our strategy & brought the product experience to life on the screen and IRL.
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Most people buy toothpaste out of necessity, not desire. We worked with Twice to establish an emotional connection to the product.
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“Toothpaste, but make it fashion.” We took inspiration from lookbook aesthetics and the beauty & wellness space.
The art direction and strategy established on web was leveraged on social and through the packaging to create a seamless brand experience.
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