The Madaluxe Group
An experiential activation to celebrate the Versace & Versus Timepiece Collection
Creative Direction, Event Production, Floral Design, Social Media & Influencer Strategy, 3D Motion Design
We developed a thematic platform centered around The New Moon. This inspired the creative direction and encapsulated the concept of change and new beginnings - celebrating Madaluxe as the new distributor of Versace & Versus Timepieces.
01 / 03
Through influencer marketing and a focus on creating shareable moments, the event garnered over 60k+ impressions via instagram alone.
![[object Object]](/_vercel/image?url=https%3A%2F%2Fimages.prismic.io%2Fz3ro%2F65b98b65615e73009ec41810_Crap_CaseStudy_01.jpg%3Fauto%3Dformat%2Ccompress%26q%3D100%26w%3D1880&w=1880&q=100)
![[object Object]](/_vercel/image?url=https%3A%2F%2Fimages.prismic.io%2Fz3ro%2F65b99e70615e73009ec41eea_zero-tomas_maier-COVER.jpg%3Fauto%3Dformat%2Ccompress%26q%3D100%26w%3D1880&w=1880&q=100)